Mobile Edge Computing Advantage
Content, settings and meta data are set up in the OpenBack dashboard (or OpenBack APIs), and then uniquely, all campaigns and messages are locally executed, managed and delivered client-side in your mobile app on device by the OpenBack SDK, with real-time backend changes optionally updated by silent push for the best of both worlds.
Reliable, Robust & Scalable
Big deliverability gains over conventional push along with complete metrics & analytics for every stage of the mobile engagement funnel, not available with conventional FCM/APNs push alone.
Easy to Implement & Maintain
Easy to add SDK (3 lines of code for Android, really). Actively maintained and backword compatible SDKs (some customers still happily on v1!). High priority support for developers including LiveChat.
Grow Engagement & User Retention
High deliverability at the best moment for each user by using 25+ real-time contextual signals and machine learning will at least x4 your click through, retention and so revenue and LTV.
Data Privacy First
User data can be used to personalize and segment messaging all locally on their device without being collected. This makes it the only out of the box regulatory-compliant platform for COPPA, HIPAA, GDPR and other regulations without requiring specific consent flows.
Lower Operating Costs
As well as the real-time gains, executing client-side on device reduces cloud and conventional server costs whether your push notifications are self-built or using a conventional vendor.