KPI Metrics

The KPI Metrics page is the homepage of your OpenBack dashboard. It shows high level metrics across your entire account. Each metric is clickable and will bring you to the relevant metrics page for further information.

KPI Metrics

$ Return on Push

The Return on Push metric is one of the most useful metrics displayed. It calculates the return you have generated after the cost of the OpenBack mobile engagement platform over the last 30 days.

Push Funnel

The Push Funnel shows the progression of customers through the push funnel for each key stage including what share of your MAU were active because of your push notifications.

Active Devices

The Active Devices metric shows your current number of Active Devices as well as the change in Active Devices over the last 30 days.

Audience

The Audience metric shows your current number of Active Devices with push notifications allowed as well the change in Audience numbers over the last 30 days.

Monthly Active Users

The Monthly Active Users metric shows your current number of users that have opened your app within the last 30 days as well as the change in Active Users over the last 30 days.

Goal Revenue From Push

The Goal Revenue From Push metric shows the total goal revenue that can be attributed to push notifications as well as any changes over the last 30 days.

Push Allowed Rate

The Push Allowed Rate metric shows the percentage of your users that allow push notifications.

Push Interaction Rate

The Push Interaction Rate metric shows the percentage of your messages that are interacted with. An interaction is when a user either clicks a notification (and opens your app) or dismisses a notification by swiping it away.

Push Click Through Rate

The Push Click Through Rate or App Open Rate as it is sometimes called, shows the percentage of your messages that are clicked by users to open your app again.

MAU From Push Notifications

The MAU From Push Notifications metric shows the percentage of monthly users that are attributed to being active due to interacting with a push notification.

Active Users & Active Users From Push

This chart shows how many Active Users you currently have and the number of those users that are active due to interacting with push notifications.

Active Devices & New Active Devices

This chart shows how many Active Devices you currently have and the number of new Active Devices within the last 30 days.

Goal Revenue & Goal Revenue From Push

This chart shows your Goal Revenue and your Goal Revenue that was driven by a push notification.

Allowed Push Notification Rate

This chart shows how your Push Allowed Rate or Open Rate has changed over time.