Skip to content

User Data - Custom App Values

This page outlines the most commonly used custom data trigger values which can be used to segment your audience. They are setup during integration of the OpenBack SDK into your app – iOS hereAndroid here.

Attributes

User attributes segment your users by their characteristics. These filters are effective for grouping and targeting large demographical groups (such as specific age groups or foreign language speakers). For setting user info data, consult the Android docs and the iOS docs.

Filter Description
Age Segments your users by how old they are.
Location Segments your users by their location.
Name Primarily used to personalise notifications.
E-mail Primarily used to personalise notifications.
Phone Number Primarily used to personalise notifications.
Date of Custom Attribute Segments your users based on a certain date an event occurred.
Notification Opt-In Segments your users based on whether they have notifications blocked.
Device Model Segments your users based on their mobile device.
Email Opt-In Segments your users based on their email opt-in preferences.
Gender Segments your users based on their gender.

Active

Active values segment your users based on their general activity within your app. These values are effective for interacting with your most active and consistent users.

Filter Description
Money Spent in-app Segments your users by how much money they've spent in-app.
Real Time Location Segments your users by their current location.
Purchased Product Segments your users by a certain product they purchase.
Total Purchases Segments your users by the amount of purchases they've made.
X Money Spent in last Y Days Segments your users by the amount of money spent in a certain timeframe.
X Product Purchased in last Y Days Segments your users by a certain product they purchased in the last number of days.
X Sessions in last Y Days Segments your users by how many times they've used the app within a timeframe.

New Users

New Users values are used to specifically target new users. These help in ensuring a new user will return to the app and become a loyal user.

Filter Description
Install Date Segments your users by when they installed the app.
First Made Purchase Segments your users by when they made their first purchase.
First Purchase Product Segments your users by what their first purchase was.

Marketing

Marketing values segment your users based on their previous interactions with your messages. These values are effective for reaching out to large numbers of your users without spamming them.

Filter Description
Last Engaged with Message Segments your users by when they last engaged with a message.
Last Received Any Message Segments your users by when they last received a message.
Last Received Notification Message Segments your users by when they last received a notification.
Last Received Email Message Segments your users by the amount of money spent in a certain timeframe.

Re-Engagement (Less Active)

Re-Engagement values segment your users based on their response to marketing or your app. It targets users who are relatively inactive within your app.

Filter Description
Clicked or Interacted Segments your users by when they last clicked or interacted with a notification.
Conversion from Message Segments your users by whether or not they have been converted by a message.
Never Received a Message Segments your users by whether or not they have ever received a message.
In Control Group Segments your users based on whether or not they are in a Control Group.
Last Received Specific Message Segments your users by the last time they received a specific message.

Winback (Lost)

Winback values segment your least active or lost users. These can be used to target users that have moved away from the app in order to bring them back.

Filter Description
Last Purchased Product Segments your users by what they last purchased.