Most Used Custom Data Values &Triggers


New Users

  • Install Date
  • First Made Purchase
  • First Purchase Product

Active

  • Money Spent in-app
  • Real Time Location
  • Purchased Product
  • Total Purchases
  • X Money Spent in last Y Days
  • X Product Purchased in last Y Days
  • X Sessions in last Y Days

Marketing

  • Last Engaged with Message
  • Last in Control Group
  • Last Received Any Campaign
  • Last Received Notification Campaign
  • Last Received Email Campaign

Re-Engagement (Less Active)

  • Clicked or Interacted
  • Conversion from Campaign
  • Never Received a Campaign
  • In Control Group
  • Last Received Specific Campaign

Winback (Lost)

  • Last App Open
  • Last Purchased Product

Attributes

  • Age
  • Location
  • Name
  • E-mail
  • Phone Number
  • Date of Custom Attribute
  • Notification Opt-In
  • Mobile Operator
  • Device Model
  • E-mail Opt-In
  • Gender
  • Language