Powered by Mobile Edge Computing
With OpenBack, all messages and campaigns are executed, managed and delivered client-side on device by the OpenBack SDK, as per the content, settings and rules configured in the OpenBack dashboard (or client APIs), with optional real-time backend updates using silent push.
Robust & Reliable
Improved reliability, metrics & analytics by executing messages and campaigns client-side on device, unlike any other push notification platform or vendor.
Increase Engagement & User Retention
Deliver dynamic push and local notifications with 25+ signals and machine learning alongside Custom Segments and Events to deliver at the right moment for each user and 4x click through, retention and revenue.
Executing business rules client-side on the device; and in real-time significantly reduces cloud and conventional server side vendor costs while enabling the most advanced personalization and segmentation of your app users.
Data Privacy First
User data can stay on the device in your app without ever needing to be collected, making this the only out of the box secure and regulatory-compliant platform available for COPPA, as well as HIPAA, GDPR and other regulations.